Marketing I Syllabus
Marketing and Management I: Principles focuses on the study of marketing concepts and their practical applications. Students will examine the risks and challenges that marketers face to establish a competitive edge in the sale of products and services. Topics covered include foundational marketing functions such as promotion, distribution, and selling, as well as coverage of economics fundamentals, international marketing, and career development. Upon completion of this course, proficient students will understand the economic principles, the marketing mix, and product development and selling strategies.
First Nine Weeks
Chapter 1 – Marketing Is All Around Us
Chapter 2 – The Marketing Plan
Chapter 3 – Political and Economic Analysis
Chapter 4 – Global Analysis
Chapter 5 – The Free Enterprise System
Chapter 6 – Legal and Ethical Issues
Chapter 8 – Communication Skills
Chapter 10 Interpersonal Skills
Chapter 12 – Preparing for the Sale
Chapter 13 – Initiating the Sale
Second Nine Weeks
Chapter 14 – Presenting the Product
Chapter 15 – Closing the Sale
Chapter 17 – Promotional Concepts and Strategies
Chapter 18 – Visual Merchandising and Display
Chapter 20 – Print Advertisements
Chapter 21 – Channels of Distribution
Chapter 22 – Physical Distribution
Chapter 30 – Product Planning
Chapter 31 – Branding, Packaging and Labeling
Chapter 37 – Identifying Career Opportunities
Chapter 38 – Finding and Applying for a Job
Grading
Grades will be based on the following:
- Daily work
- Quizzes
- Test
- Projects
At the end of the nine weeks, your points will be added up and totaled. This total will be divided by the total points you could have earned.
Rules
- Be respectful. Be respectful to both me and other students.
- Be on time. If you are not in your seat when the bell rings, you are tardy. Three tardies is an absence. Be on time.
- Bring your Marketing book every day as well as paper and something to write with.