Marketing II Syllabus

Course Description

Marketing & Management II: Advanced Strategies is a study of marketing concepts and principles used in management. Students will examine the challenges, responsibilities, and risks managers face in today's workplace. Subject matter includes finance, business ownership, risk management, marketing information systems, purchasing, promotion, and human resource skills.

Program of Study Application

This is the second course in the Marketing Management program of study. For more information on the
benefits and requirements of implementing this programs in full, please visit the Marketing website
at https://www.tn.gov/education/career-and-technical-education/career-clusters/cte-clustermarketing.html